International buyers get a taste of the Great Southern
The Taste WA Premium Food and Non-Alcoholic Beverages Trade Mission earlier this month promoted local products to visiting international delegates. The week-long program focussed on connecting buyers with premium food and non-alcoholic beverage producers from Perth, the South West and the Great Southern region.
The third inbound trade mission of its kind driven by the Great Southern Development Commission in the last year, the Taste WA trade mission welcomed food buyers from markets including China, Indonesia, Israel, Malaysia, the Philippines, Singapore, United Arab Emirates, Vietnam, Hong Kong and Taiwan.
With the mission program featuring site visits and production tours, as well as specially curated buyers matching events, delegates gained valuable insight into the quality and provenance of some of Western Australia’s finest food and beverage products. Local food and beverage producers had the opportunity to connect directly with buyers in key markets, and work towards significant trade relationships.
The Great Southern portion of the program featured a Regional Showcase Dinner at Albany’s White Star Hotel, a Regional Showcase Lunch and Premium Food Business Matching Event at The Dam in Denmark, and site visits to local agribusinesses including a Green Range Farm tour.
The buyers mission along with the previous inbound missions, and outbound trade delegations to Singapore and Thailand, contributes to the growing presence of Great Southern food and beverage products in international markets.
The Taste WA Premium Food and Non-Alcoholic Buyers Mission was a collaborative initiative supported by the Department of Primary Industries and Regional Development, Chamber of Commerce and Industry WA, Great Southern Development Commission, South West Development Commission, with support from the Department of Jobs, Tourism, Science and Innovation.