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Great Southern in Thailand

Food, wine and other beverages of Great Southern provenance were once again on show to international markets during the latest GSDC trade mission.

Sep 26, 2023 | Read Time : 2 minutes

The latest outbound trade mission took place in Bangkok, following on from a series of tourism and trade focussed missions designed to connect key international markets with premium food, wine, spirits and beers produced in the Great Southern region. 18 Great Southern producers attended the mission, getting the opportunity to both connect directly to buyers, and learn the unique attributes of the Thai food and beverage market.

VIP event at Baan Tepa, Bangkok.

The first event in Bangkok leveraged off the recent media famil in the Great Southern, attended by world-class chef, Chef Tam Chudaree Debhakam. The VIP tasting event hosted in Chef Tam’s Michelin star  restaurant, Baan Tepa, featured a curated menu starring Great Southern and Margaret River produce, and tastings of premium wines, spirits and beers. The VIP event was attended by Her Excellency, Dr. Angela Macdonald PS, Australian Ambassador to Thailand, international media, Thai influencers, premium retailers, and Western Australian producers.

GSDC Acting Chief Executive Jarrad Gardner (second from left), with Her Excellency, Dr. Angela Macdonald PS, Australian Ambassador to Thailand (centre), GSDC Tourism & Trade Manager Glen Thompson (second from right).

The following day of the mission featured retail visits for Western Australian producers, and presentations from the Australian Trade and Investment Commission (Austrade), the Thai Tobacco, Alcohol and Beverage Association and the Department of Agriculture, Fisheries and Forestry, providing valuable insight into succeeding in the Thai market.  

Concluding the mission, was the wine and beverage showcase where more than 100 local trade representatives and buyers connected for one-on-one tastings, with a number of promising discussions resulting from the event. 

Producers connect with buyers at Baan Tepa.

The outbound mission to Thailand was a collaborative initiative with Austrade, Department of Jobs, Tourism, Science and Innovation, Department of Primary Industries and Regional Development, Great Southern Development Commission, South West Development Commission, Australia’s South West, Wines of Western Australia, Great Southern Wine Producer’s Association and Margaret River Wine Association.

Read media release.