Internationally recognised ecotourism assets and natural attractions in the Great Southern are unmatched in regional Western Australia for their scale, diversity and accessibility. Noongar cultural experiences, the built heritage of Western Australia’s oldest European settlement and award-winning contemporary facilities complement the attractions of the natural environment. The Great Southern, and specifically Albany’s rich Anzac heritage is yet another unique pull factor bringing tourists from all over, while the ability to see orcas in their natural environment off Bremer Bay, is a rising attraction in the nature-based tourism space.

Tourism venues host thousands of visitors each year, generating economic activity and supporting jobs in the region. A lively events calendar provides even more reasons to visit, catering for interests from motor racing to gourmet foods, from live music to sports and outdoor adventure.

We work in partnership with Australia’s South West to encourage trade and tourism development in the Great Southern region. Tourism-related activities through this partnership include marketing and promotion, events, tourism product development, and destination development. They will identify joint projects and encourage local organisations and tourism operators to participate, where relevant.

Find out more about Australia’s South West

Find out about Great Southern Treasures

Tourism Statistics

$399.8 million

Tourism regional output


Tourism jobs


Spend per night (domestic)

11 nights

Average stay (international)